We have based Bravura on quality, simplicity and pureness. Words that often is neglected in favor of buzzwords like Web 2.0 for example.

(Not that we have anything fundamentally against the term Web 2.0 - but sadly it’s often misused by ignorant people. 37signals actually made a survey back in August asking 500 users of Basecamp what they thought Web 2.0 meant. You can read their answers here - it probably makes you think.)

We want a company that’s based on firm and unbreakable principels and not buzzwords which typically are intended to create the impression of knowledge. Not a sustainable foundation for a company if you ask us.

To sum it up: What makes us bravura is the quality, simplicity and pureness which is found in every project we are (or have been) involved with.